Morganton is so lucky to have a store of this caliber. I can always find something beautiful and unique at a fair price. From mainstream pieces to unique specialty items, this store has it all. The owners and staff are friendly and helpful and genuinely care about helping you find that perfect gift or piece to add to your collection. They work within your price range without high pressure tactics. Every time I shop at Gregory's I feel like I'm visiting with neighbors. This is a truly special jewelry store!